Tuesday, June 06, 2006

HAYWARDS BLACK ROCKS KOLKATA

With the scorching summer pushing the Celsius to the 40-plus mark, what better news than the launch of a new beer.

After the debut launch in Noida, Calcutta is the second place where Haywards Black stout beer was launched. Stout beer is a dark beer. Haywards Black is a blend of Caledon Valley roasted barley malt, pale malt and Alpha hops from New Zealand.

The beer, being brewed at Rochees Breweries Limited in Rajasthan, ensures that a slow brewing process with special yeast creates a creamy head and a rich, smooth taste.

In keeping with the Indian palate, Haywards Black is less bitter and more smooth than regular stout beer. The use of dark roasted malt renders the dark colouring along with a smoky taste.

Currently in Kolkata the beer is available at Taj Bengal, The Park, Hyatt Regency Calcutta, ITC Sonar Bangla Sheraton & Towers and select liquor shops in the city.

Pocket pinch: Haywards Black is available in 330 ml bottles and is priced at Rs 32.

No comments: