Wednesday, April 01, 2009
India's Pride - Indus Pride
SABMiller believes that its newest beer brand in India, Indus Pride, could rise to become an international success.
Indus Pride, which was launched in Rajasthan last October, could be taken overseas once it has established itself nationally in India.
SABMiller developed Indus Pride, a 100% malt beer, to mount a challenge to the Kingfisher beer brand owned by billionaire Vijay Mallya's United Breweries. Both Kingfisher and Indus are classed in the growing 'mild' beers category, due to an abv of less than 5%.