Showing posts with label India Beer Launches. Show all posts
Showing posts with label India Beer Launches. Show all posts

Tuesday, June 06, 2006

HAYWARDS BLACK ROCKS KOLKATA

With the scorching summer pushing the Celsius to the 40-plus mark, what better news than the launch of a new beer.

After the debut launch in Noida, Calcutta is the second place where Haywards Black stout beer was launched. Stout beer is a dark beer. Haywards Black is a blend of Caledon Valley roasted barley malt, pale malt and Alpha hops from New Zealand.

The beer, being brewed at Rochees Breweries Limited in Rajasthan, ensures that a slow brewing process with special yeast creates a creamy head and a rich, smooth taste.

In keeping with the Indian palate, Haywards Black is less bitter and more smooth than regular stout beer. The use of dark roasted malt renders the dark colouring along with a smoky taste.

Currently in Kolkata the beer is available at Taj Bengal, The Park, Hyatt Regency Calcutta, ITC Sonar Bangla Sheraton & Towers and select liquor shops in the city.

Pocket pinch: Haywards Black is available in 330 ml bottles and is priced at Rs 32.

Wednesday, May 24, 2006

INDIA'S FIRST STOUT BEER - HAYWARDS BLACK

In one of the biggest and most courageous new product launches, SAB Miller has launched Haywards Black, India's first stout beer, which with an alcoholic percentage of around 7% will rank as a strong stout beer. We will say no more. Taste it and form your own opinion.

Deep, dark and flavourful, stout earns its character from brewing with highly roasted malts. Stout features intense malt and caramel flavours, and depending on the variety, ranges from sweet to dry and distinctively bitter.